Urban smell enthusiasts
Image: Sheffield Christmas Markets, one of a collection of Christmas Cards by local artist Brian Smith: http://www.briansmithartist.co.uk/
Is it really starting to smell a lot like Christmas? Here’s your chance to find out with a lunchtime smell walk in Sheffield City Centre, 12.30 this Thursday 12th December meeting at the Winter Gardens (Millennium Square entrance).
Every year the start of the festive celebrations are accompanied by a flurry of articles announcing the smells of Christmas, see for example the Top Ten Smells of Christmas which includes a real wood fireplace, the smell of eggnog sprinkled with nutmeg and of course, the smell of Christmas trees as some of people’s holiday favourites. Smell certainly draws a lot of attention in the retail and marketing sector when thinking about festive in store experiences, and in a study by Spangenberg et al. (2005), ambient festive scents were found to have the most impact in influencing people’s behaviours and perceptions when accompanied by – wait for it – Christmas tunes… no surprises there then!
This Thursday lunchtime I’ll be leading a public smell walk in Sheffield City Centre in an attempt to check out what smells people really can detect in the city during this festive period, what they think of them and how these relate to the outdoor environments where we sniff them out.
The walk is open to all, should take no more than an hour, and sensible footwear and a bottle of water are advised (but not essential!).
And if you can’t make it, I would still love to hear of any smells you think we should sniff out in Sheffield City Centre as part of the walk: email me at email@example.com or contact me on Twitter @VictoriaHenshaw or Facebook https://www.facebook.com/SmellAndTheCity
But for those of you unable to make the walk, never fear, here’s a DIY smell walk map of the University of Sheffield campus which I developed back in 2011. Happy sniffing!